Sending newsletters can still be worth it for businesses today, but only if done strategically. Here’s a quick breakdown of when and why it is worth it:
✅ Why it can be effective:
Direct communication – Email gives you a direct line to customers, unlike social media where algorithms limit visibility.
High ROI – Email marketing consistently has one of the highest returns on investment among digital marketing channels.
Customer retention – Regular newsletters keep your brand top-of-mind and help maintain customer relationships.
Personalization – You can tailor messages to different customer segments, boosting engagement and conversions.
Ownership – You own your email list, unlike social media followers who are subject to platform rules and changes.
❌ When it’s not effective:
If the content is irrelevant, overly promotional, or too frequent (leading to unsubscribes).
If your email list is poorly managed (e.g., outdated contacts or not segmented).
If you don’t measure performance (open rates, click rates, etc.) and optimize based on results.
Best practices:
Offer value: tips, discounts, early access, or updates.
Keep it concise and visually clean.
Personalize and segment your list.
Make unsubscribing easy and respect preferences.